Pink Truck Program
The Superior Propane yellow truck has been a recognizable icon on the Canadian landscape for years. So what better way to drive awareness for a cause that has impacted so many Canadians than to go Pink.
In support of the Canadian Breast Cancer Foundation, Superior Propane has been introducing Pink Trucks into our delivery fleet. There are now five Pink Trucks across Canada – the first vehicles of this kind in the Canadian propane industry.
Affectionately known as “Pinky”, these unique trucks deliver propane to Superior customers from Victoria, BC to St. John’s, NL. And a portion of all revenue generated from these deliveries is donated to the Canadian Breast Cancer Foundation. Each time a Pink Truck makes a delivery, customers receive a note letting them know that the propane they received is helping to create a future without breast cancer.
Our Pink Trucks also partake in community fundraising events and truck shows across our country. By displaying our Pink Trucks at these events, and having breast health information on hand, Superior Propane is actively helping to raise awareness.