September 2009 – In support of the Canadian Breast Cancer Foundation – Ontario Region, Superior Propane introduced a new pink and white delivery truck into its fleet; a sharp contrast from all the other bright yellow vehicles.This new pink and white truck is the first vehicle of its kind in the Canadian propane industry. It will deliver propane to Superior Propane customers in Ontario and a portion of all revenue generated from those deliveries will be donated back to the Canadian Breast Cancer Foundation. Each time this truck makes a delivery, customers will receive a note advising them that the propane they have just received is helping to create a future without breast cancer.

In addition to making propane deliveries, this truck will also be displayed at various tradeshows and events throughout Ontario.  By featuring the pink and white truck at tradeshows and events, and having breast health information on hand, Superior Propane aims to help raise awareness about the disease.

Superior Propane is committed to improving lives and the communities in which its customers and employees reside and this cause marketing relationship is a clear demonstration of that commitment.  Breast cancer does not just affect those people living with the disease, but also their friends and families. With the debut of this new pink and white truck, Superior Propane is proud to assist the Canadian Breast Cancer Foundation in their mission of creating a future without breast cancer.

The Canadian Breast Cancer Foundation was founded in 1986 as the first organization in the country devoted exclusively to the funding of breast cancer research, education and awareness initiatives. The Foundation continues to blaze new trails in breast cancer and breast health by directing donor dollars to world-class researchers and clinicians who are contributing to groundbreaking progress in breast cancer prevention, diagnosis, treatment and care. Since 2000, the Foundation has directed nearly $60 million to the cause in Ontario alone as a result of fundraising initiatives like their signature event, the Canadian Breast Cancer Foundation CIBC Run for the Cure, hundreds of thousands of donors and the efforts of a committed volunteer network numbering in the thousands.

For more information please contact:

Superior Propane
Tel: 1-877-873-7467
Email: customerservice@superiorpropane.com

Canadian Breast Cancer Foundation – Ontario Region
Jennifer F. Modica, Communications Coordinator
Tel: 416-815-1313 x 208
Email: jmodica@cbcf.org

Liz Worth, Communications Coordinator
Tel: 416-815-1313 x 512
Email: lworth@cbcf.org
Website: www.cbcf.org